Health Goth aesthetic takes from tribal culture, technology and hijacking of sport brand and energy drinks logo. Supporter of healthy living while staying connected by Bluetooth, here is my selection of flashy Air Max and gluten free trending.
Health Goth relies on an anti-nostalgic dystopian present, refracting the Other by means of an exaggerated profile and tribal-aesthetics. It may be hyper-masculine on the surface, betraying a distinctively sus interior of body-mechanized cyborgian humanity within. Health Goth speaks to an intrinsic psychic connection with the elements, be they fire, water or fauna and the ability to incorporate ambient nature into the corporeal realm. Unlike the tailored Self-less facade of NormCore, Health Goth projects a completely un-reflexive subjugation of the individual in the urban ecosystem, reimagining the present future by mocking self-awareness as a Humanist project of little efficacy. Industrial by nature, Health Goth creates a proto-narrative of returning to paradise lost by embracing mortality as a One-World consciousness and devotion as means to deliver us from late Capitalism. Unlike NormCore which engages the myopic gaze, Health Goth requires clinical sterility from pervasive human contact or identifiable brands in its performance, leaving little room for trends or fetishes outside of the obligatory Nike Air Maxes or Oakleys. When this imagery is embodied, Health Goth becomes an ethos of mythologizing our technological present with recombinant cultural artifacts to manifest a virtual altruism of difference. ~ by Wyatt Schaffner – Source : AMDiscs
Sources : HealthGoth, Whatever 21, Hood By Air, Gothlete and the Tumblr mess.